WE GOT THE BEET – Free for Adults & Children


Registration for the program will be in person at the Market.

Join the Beet for a third year as we move, shake, and EVEN BAKE our way to wellness! Youth programming will include movement, craft activities, and cooking demonstrations in order to engage a variety of learners. After attending the stations each week participants will be given special lesson reinforcements to help them lead a healthy life! Attend weekly to build your knowledge of a healthy lifestyle and celebrate your success at Graduation.

The We Got the Beet campaign activities will occur every Wednesday and Saturday, 10am-12 pm from June 8th, 2019 to August 10th, 2019. Educational programming will be offered to both children and adults (scroll down for more information) to include cooking demonstrations with tastings, recipes, and meal-starter kits.

At each program, participants are invited to take the “Two Bite Challenge” by tasting fresh fruits & vegetables not once, but twice! Record your reaction in your “Beet Book” or “Beet Bio” and turn it in to receive items like spatulas, measuring cups, and apple cutters that will help stock their kitchen with necessary cooking supplies.

We Got the Beet, a collaborative effort between the City of Lynchburg, Central Virginia Health District of Virginia Department of Health, and Virginia Cooperative Extension, builds on the previous successes of the award-winning Lynchburg is for Locavores campaign that raised awareness about eating locally produced fresh and healthy foods.

This year, participate on Wednesdays INSIDE the MARKET on the FRONT ROW and Saturdays upstairs in the ARMORY! Follow the arrow outside if you forget where to go!

Kickoff Bash – Saturday, June 8 from 10am-12pm

Kid’s & Adult Programs from 10am-12pm
Camp Group hour runs between 11am-12pm weekly

Two chances to attend each week!

Wednesday   Saturday Activity
 June 12  June 15     Craft
 June 19  June 22  Movement
 June 26  June 29  Cooking
 July 3  July 6  Craft
 July 10    July 13   Movement
 July 17  July 20  Cooking
 July 24  July 27  Craft
 July 31  August 3    Movement
 August 7   August 10  Cooking


Programs will begin every half hour and last roughly 20 minutes. Attend sessions to receive weekly prizes! 

  Graduation Celebration – Saturday, August 10 from 10am-12pm
Register in person at Lynchburg Community Market 1219 Main Street, Lynchburg, VA 24504 

We Got The Beet by Jiggy M.

Official song of the We Got The Beet Summer Program Series!

Listen on Spotify, Download it on iTunes, and learn the dance on YouTube.

Results from Year 1

Click here to view full results from 2017!

The We Got the Beet campaign launched in June of 2017. In We Got the Beet’s 2017 dynamic inaugural year, we saw nearly 400 participants throughout the season, to include 153 adults and 238 youth participants. From campaign kickoff to graduation, we saw participants across the board report better wellness routines, enhanced awareness and knowledge of what they were eating/drinking and an increase in their consumption of healthy foods. In addition, by the end of 2017 programming, we saw 371 beet boxes filled with fresh healthy food grown by local market farmers and recipes on how to use them make their way into homes throughout our community. We are grateful for each of the participants who joined us for We Got the Beet’s first year and look forward to building upon its successes and their feedback to make this 2nd year of We Got the Beet fun and impactful for each of you. 

Volunteers Needed!

This dynamic program would not be possible without volunteers! Volunteers will be used in a variety of ways each week. From checking participants in, handing out yummy fruit or vegetable samples, helping with a craft or movement activity, to setup and clean up. Volunteers will be interacting with area youth ranging in age from 6-12 as well as adults.




A huge thank you to our incredible 2019 sponsors! We couldn’t do it without you!



Hashtag your images on Instagram next time you are taking photo’s of our fresh fruits and vegetables from the Market!