WE GOT THE BEET – Free for Adults & Children


Return your registration in person or by mail – “The Beet” at Lynchburg Community Market 1219 Main Street, Lynchburg, VA 24504

Join the Beet for a second year as we move, shake, and EVEN BAKE our way to wellness! Youth programming will include movement, craft activities, and cooking demonstrations in order to engage a variety of learners. After each cooking demonstration, participants who have attended for two out of three consecutive programs will be given a “Beet Box” that contains produce and recipes from that day’s lesson. Attend weekly to build your knowledge of a healthy lifestyle and celebrate your success at Graduation.

The We Got the Beet campaign activities will occur every Wednesday and Saturday, 10-12pm from June to August. Educational programming will be offered to both children and adults (scroll down for more information) to include cooking demonstrations with tastings, recipes, and meal-starter kits. 

We Got the Beet, a collaborative effort between the City of Lynchburg, Central Virginia Health District of Virginia Department of Health and Virginia Cooperative Extension, builds on the previous successes of the award-winning Lynchburg is for Locavores campaign that raised awareness about eating locally produced fresh and healthy foods.

At every program, participants are invited to take the “Two Bite Challenge” by tasting fresh fruits & vegetables not once, but twice! Record your reaction in your “Beet Book” or “Beet Bio” and turn it in to receive items like spatulas, measuring cups, and apple cutters that will help stock their kitchen with necessary cooking supplies.

Kickoff Bash – Saturday, June 9 from 10am-12pm

Kid’s & Adult Programs from 10am-12pm*
Camp Group hour runs between 11am-12pm weekly.

Two chances to attend each week!

Wednesday   Saturday Activity
June 13        June 16       Craft
June 20 June 23 Movement
June 27 June 30 Cooking
CLOSED*  July 7 Craft
July 11   July 14  Movement
July 18 July 21 Cooking
July 25   July 28 Craft
August 1   August 4     Movement
August 8   August 11 Cooking

*August 15 – Make up lesson for adults from July 4. Children BACK TO SCHOOL

Programs will begin every half hour and last roughly 20 minutes. Attend two out of three weeks to qualify for a free monthly Beet Box Chef Starter Kit during the cooking demonstration session. 

  Graduation Celebration – Saturday, August 18 from 10am-12pm

Return your registration in person or by mail – “The Beet” at Lynchburg Community Market 1219 Main Street, Lynchburg, VA 24504 

We Got The Beet by Jiggy M.

Official song of the We Got The Beet Summer Program Series!

Download it on iTunes and learn the dance on YouTube.


Results from Year 1

Click here to view full results from 2017!

The We Got the Beet campaign launched in June of 2017. In We Got the Beet’s 2017 dynamic inaugural year, we saw nearly 400 participants throughout the season, to include 153 adults and 238 youth participants. From campaign kickoff to graduation, we saw participants across the board report better wellness routines, enhanced awareness and knowledge of what they were eating/drinking and an increase in their consumption of healthy foods. In addition, by the end of 2017 programming, we saw 371 beet boxes filled with fresh healthy food grown by local market farmers and recipes on how to use them make their way into homes throughout our community. We are grateful for each of the participants who joined us for We Got the Beet’s first year and look forward to building upon its successes and their feedback to make this 2nd year of We Got the Beet fun and impactful for each of you. 

Volunteers Needed!

This dynamic program would not be possible without volunteers! Volunteers will be used in a variety of ways each week. From checking participants in, handing out yummy fruit or vegetable samples, helping with a craft or movement activity, to setup and clean up. Volunteers will be interacting with area youth ranging in age from 6-12 as well as adults.


Just Can't BEET Them!

The We Got the Beet campaign was developed in collaboration between the Virginia Department of Health, Lynchburg Community Market, and VirginiaCooperative Extension to limit the impact of obesity and chronic disease by improving the availability of mechanisms for purchasing food from farms. The goals of this campaign are to increase on-site SNAP patronage, produce consumption, and health knowledge among the underserved.  The campaign will accomplish this through delivering health education alongside cooking demonstrations with take-home recipes and meal-starter kits.

This program builds on the previous successes of the Lynchburg is for Locavores campaign. This award-winning campaign was grant-funded in 2015 to provide weekly food demonstrations and raise awareness about eating local.  As a result of this campaign, SNAP transactions at LCM increased and local food sales grew by 19%.

The Beet would like to thank:
  • Mayor Joan Foster and Lynchburg City Council
  • Bonnie Svrcek, City Manager, City of Lynchburg
  • Ron J. Clark, MPP...a.k.a. Richmond Ron, Preventive Health and Health Services Coordinator, Virginia Department of Health
  • The inspired team of program creators – Lindsey Cawood, Jeanell Smith, Jennifer Kennedy, Susan Brown, and Jen D’Orio
  • Our fantastic lyricist, Jiggy M
  • The amazing dancers at the Diamond Hill, Daniels Hill, and Yoder Neighborhood Centers
  • All of the volunteers and interns who have lent a hand to make these programs possible!


Hashtag your images on Instagram next time you are taking photo’s of our fresh fruits and vegetables from the Market!