Leadership Lynchburg Class 43
Team GoGivers Presents:

Talking Is Teaching at the Community Market

(Lynchburg, VA) Leadership Lynchburg’s Flagship program participants including community partners The United Way of Central VA, Virginia Cooperative Exchange, and the Lynchburg Community Market announced today the launch of a new campaign to boost the early brain development and language skills of children in Lynchburg from birth through age five. The campaign, titled “Talking is Teaching: Talk, Read, Sing,” is a community-wide effort with promotion from Too Small to Fail, a national, joint initiative of The Opportunity Institute and the Clinton Foundation.

To launch the campaign, participants in Leadership Lynchburg’s Class 43 will be holding a kickoff event at the Lynchburg Community Market. Join our team and partners as we present interactive activities, including a market scavenger hunt, cooking demonstrations, and more for youth and their families. The campaign will continue throughout the summer as part of Lynchburg Community Market’s “We Got The Beet” campaign. The campaign will continue throughout the summer as part of the dynamic new “We Got The Beet” campaign, a partnership between the Lynchburg Community Market, Central Virginia Health District and Virginia Cooperative Extension that will encourage wellness by offering youth and adult programming every Wednesday and Saturday at the Market in June, July, and August.

When: Saturday, May 6th, 2017 from 9am-11am
Where: Market Plaza at Lynchburg Community Market 1219 Main Street Lynchburg, VA 24504

The Talking is Teaching campaign is partnering with trusted messengers to share information with parents and caregivers about the critical role they play in their children’s early brain development. Talking is Teaching also aims to transform everyday places where families spend time together into language-rich environments. Laundromats, grocery store chains and playgrounds around the community will display Talking is Teaching posters and creative materials that encourage families to talk, read and sing while they engage in everyday activities. A community-wide multi-media campaign will reinforce these messages through billboards, bus ads and in paid media spots.

For more information, visit www.talkingisteaching.org.

About Too Small to Fail
Too Small to Fail, a joint initiative of the Clinton Foundation and The Opportunity Institute, is leading a public awareness and action campaign to promote the importance of early brain and language development and to empower parents with tools to talk, read, and sing with their young children from birth. Today, almost 60 percent of children in the United States start kindergarten unprepared, lagging behind their peers in critical language, math, and social-emotional skills. Through partnerships with pediatricians, hospitals, faith-based leaders, community based organizations, businesses, entertainment industry leaders, and others, Too Small to Fail is meeting parents where they are to help them prepare their children for success in school and beyond. Whether at the pediatrician’s office or the playground, Too Small to Fail aims to make small moments big by creating opportunities for meaningful interactions anytime, anywhere. Learn more at www.toosmall.org. Find resources for parents and caregivers at www.talkingisteaching.org.